And Yes, Emma’s surname is Jewell in real life! She was born to be covered in glitter and craft her way through life.
I first met Emma back at the Handmade fair last year when she was working on the Cricut stand. I have always followed what Emma makes and creates on her instagram @emmajewellcrafts. She is always creating something new and fancy to WOW and inspire - and that she does! I absolutely love Emma’s style - bright, colourful, and glittery, what is not to love? Emma is a complete expert when it come to the Everything Cricut, so she has loads of ideas when it comes to new heat transfer vinyl projects.
We started the day with a good catch up over a cuppa tea and a bit of lemon swiss roll. We discussed what we were then going to make for the day. Emma had a great idea for the three of us to create little pennant flags, so out came the thick felt, glue gun and bags of scrap vinyls. We all went for a bright, fun, colourful palette. Emma went for the HappyFashion which seems to be her ‘go-to’ vinyl. Hayley went for a mixture of colourful HappyFlex colours and a touch of Fluo Orange HappyFlock. I went for a mixture of bright contrasting HappyFlex Colours which really popped on the black background. We all put our hand cutting skills to the test and came up with some cool slogans for each flag. I think you will agree they are very effective. (A blog post on ‘how to’ to follow.)
Emma had also brought along one of her jackets which she has been adding patches and badges too over the years. She wanted to add something large to the back which reflected her crafty life. She chose to do a slogan which went around in a circle saying ‘I didn’t choose the craft life, the craft life chose me.’ We designed and cut this on the silhouette cutter in Fluo Yellow HappyFlock. Emma then wanted to add a crafty motif to also reflect complete the back. We cut a pair of scissors in Fluo Orange HappyFlock (No.1 Craft essential tool.) to complete the jacket. I love how the fluorescent Flocks stand out against the khaki jacket. Looks pretty damn cool if you ask me.
If you missed this Craft takeover, don't worry we have saved the best bits on our Instagram stories.